Apraise is a trusted and innovative brand specializing in high-performance brow and lash products, designed for both beauty professionals and clients at home. Powered by Optic Chroma Complex, Apraise delivers rich color, long-lasting results, and nourishing care with every application.

Crafted in the UK and developed to meet the needs of modern brow and lash experts, the Apraise range includes tints, oxidants, cleansers, tools, and aftercare essentials that help you achieve precise, bold, and defined looks. Whether used in a salon or at home, each product is formulated to offer salon-quality results with ease and safety.

Why Choose Apraise?

• Professional-grade formulas trusted by technicians worldwide
• Rich, long-lasting color that enhances natural features
• Gentle yet effective solutions suitable for all skin types
• Ideal for use in salon treatments or DIY beauty routines
• Developed with quality, care, and innovation at its core

Apraise empowers you to elevate every brow and lash treatment, whether you're shaping, tinting, or maintaining. From the salon to your bathroom mirror—Apraise helps you see the difference.

Bold. Beautiful. Defined. That’s Apraise.